SelTek
How It Works

How a brand works with SelTek.

Four clear steps, from defining the program to seeing every store on one screen.

01

Define the program

We learn your products, retail channels, target stores, cities and what you expect from the BAs.

  • Stores and cities
  • Products and prices
  • Daily questions to ask
02

Deploy the team

SelTek recruits, trains and assigns Brand Ambassadors to each store, and manages them day to day.

  • BA selection and training
  • Store assignment
  • Daily supervision
03

Capture field data

BAs use the SelTek app on every shift, so the data is recorded at the store, at the moment it happens.

  • Selfie and GPS check-in
  • Sales and stock
  • Shelf photos
04

Monitor and improve

You follow the program in the SelTek portal, with dashboards and reports you can export any time.

  • Live dashboard
  • Sales and stock reports
  • Excel and PDF export
Program Scale

A program that grows with your brand.

Start with a pilot and scale city by city. The app and portal stay the same at every size.

Up to 25 BAs

Ideal for a pilot, a few selected cities, or testing a new retail execution model before a wider rollout.

We don't publish fixed prices. Every quote is shaped around:

Number of BAsNumber of storesCities / regionsWorking daysScope of merchandisingReporting requirementsTechnology requirementsProgram duration

Not sure what size program you need?

Tell us your coverage goals and we will help you size the right BA program.